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Creating a QR code is easy, but are people actually scanning it? The design of your QR code can significantly impact its scan rate. A visually appealing and clear QR code grabs attention and encourages interaction.
For small businesses, QR codes are a fantastic, low-cost tool for marketing and improving customer service. Most people use them just to open websites, but their potential is much greater!
When creating QR codes, you'll often encounter two main types: static and dynamic. While they might look similar, their functionality and use cases differ significantly. Understanding this difference is key to choosing the right type for your needs.
QR codes are convenient, but cybercriminals are increasingly using them for malicious purposes ("quishing"). Learn how to identify potentially dangerous QR codes and protect your data while scanning.
Static QR codes are simple, but dynamic QR codes offer a powerful advantage: tracking! Understand how trackable QR codes work and leverage scan analytics to measure marketing campaign success and ROI.